“The biggest killer in profitability in this business and for most businesses in our opinion is communication.”

Vito Peleg Uncategorized


This week’s case study is from Judd Dunagan, who is the founder of Bright Vessel. He’s been in the industry 20 years (which is actually insane if you think about it) meaning he has some crazy knowledge when it comes to every web related.

Judd was nice enough to answer our questions, let’s see what he had to say!

WordPress Certified

Please tell us a little bit about you and your business and how you ended up building sites for clients using WordPress

Bright Vessel is one of only twenty companies that have been certified by WordPress and WooCommerce. Our mission is to help build, manage, promote, and educate their clients so they can make the most out of their online initiatives. 

“That’s crazy that you’re certified by WP! How did you talk to your clients before WP Feedback?”

We used a combination of Basecamp and Jira to manage projects, tasks, and ongoing work. The issue with these tools is that clients do not want to use them or follow how we like to use them.

Basecamp is one tool we used for projects which worked but only for certain types of projects where Jira is more for tickets and support on small items.

How did you hear about us and what made you pull the trigger and come on board?

We tried a few tools like Trackduck but were not entirely satisfied. We wanted an open-source tool that works in WordPress so it would not limit us to being able to expand it if we needed to and the launch campaign they did showed us a lot about who they are and why we should be involved.

Glad to have you as a user Judd! What has been your experience since starting to use the tool? Maybe even share a story about some client reactions?

So are one client https://www.fishmonkeygloves.com/ is a bit old school. They do not like tracking systems and love just email. In order to make our fees work we really needed to find a better way to communicate because we were spending more time in communication vs. doing the work.

The client absolutely loves this product because they could easily mark up and explain items directly on their website without having to provide screenshots or getting on the phone. My team can then go in and review the comments, set tasks, and then when done send a notification for the client to review. It’s simple and easy to understand.

That’s exactly what we want to achieve with WP FeedBack as a tool. What’s your vision for the future of your business?

We started in 2015 working closely with WooCommerce and became a leader in website management. We could not find a good host to partner with or at least one that knew how to tweak websites and servers to their full potential. So we started to do the hosting ourselves with Amazon AWS server increasing site’s speed more than 30% on average.

We have had great success in this area because most development agencies want to run from one job to another. Most clients say once they built their site, the developer fell off the planet, does not want to help in the small items, or deal with any hosting issues. That’s where we come in and give them a dedicated bat phone to save the day.

From your personal experience, what would you suggest to other freelancers and agency owners in the community? This could relate to WP Feedback, or not, up to you.

The biggest killer in profitability in this business and for most businesses in our opinion is communication. If you cannot easily convey the work both internally and on the client-side, your losing money. My only suggestion is to try it out, you have nothing to lose and everything to gain.

Judd’s Bio and where you can find NO LABEL

I am the founder of Bright Vessel, a full-service digital agency specializing in WordPress Website Management. For the last 20 years, I have helped brands grow into the digital frontier launching numerous start-ups to rebranding fortune 100 companies. My passion is exploring data, coding, problem-solving, and working entrepreneurs like myself to build up brands. The process is exciting and never boring making it a perfect cocktail for a good workday.