Up until this year, I was only on the buying side.
Black Friday was a huuuge help for my own agency over the past few years, to the point that I have a little Black Friday fund that allows me to go on a bit of a shopping spree (which I’d never do otherwise).
Since this was our first time and we knew we were in for a learning experience, we tried a bunch of different things to see what works and what’s a waste of time/money
I didn’t really know what to expect going into this so I thought I’d help others in a similar position by sharing what we discovered. Hoping this can help you sell the idea of running a Black Friday campaign
I didn’t really know what to expect going into this so I thought I’d share what we found, hoping this can help you upsell a “Black Friday Campaign” to your clients next year or for those that have a product or a service and can run their own promotion.
OR since we’re all working at “The internet” I thought this would be an interesting post ❤🤓
As a seller – This is a promotion that you can’t afford not to do.
As a user – This is a promotion you can’t afford to miss.
All in all, we’ve grown our user base by 15% over the past week so I think it’s fair to consider this a win.
The Black Friday & Cyber Monday Marketing Strategies We Used
Here’s a break down of what we tried, what worked and what didn’t.
1. Affiliates – The Dream Holiday
Building relationships with our affiliates and partners is something that I’ll put more focus on this year as a warm recommendation from a knowledgeable source can really go far.
2. Blog Listings
Took a lot of time to do, reaching out to dozens of different platforms that were happy to feature us (our traction really helped as pretty much everyone knew us already). That being said, while nice for the visibility it didn’t really move the needle compared to the work involved. I think it’s because people get blinded by endless tables of offers, so it’s hard to stand out.
3. Paid Ads
I love using paid ads, as it gives us control over the promotion and with a product that has good “product-market fit” it’s crazy not to run ads. That being said, EVERYONE is running promotions so with increased ad cost and deep discounts it was very hard to generate profit from cold traffic. Next year, we’ll prob have a much bigger audience on the remarketing pixel, which will make more sense than running cold ads.
4. Strategic Partnerships with Media Outlets and Other Product Makers
This is still technically a form of affiliate marketing but needs a little more work. This was great for us and generated a lot of sales (shout out to Puneet ❤). Next year, we’ll do more of that. Being a new product I’ll need to be creative as to what I can offer back to people that have massive mailing lists that were built over years and years.
5. Paid Sponsored Content
We paid for a few listings as I’ve seen that many products take this route and the publishers have special “BFCM featured campaign” deals. In all honesty, this was a bust. Wasted money, time and promises by some of the publishers. Partnering with them based on affiliate fee, worked a lot better in terms of results and their willingness to push.
We haven’t done one as I became aware of this being a strategy already too late.
This can be a great way of expanding the mailing list, but I suspect that most subscribers are people looking for free stuff, that will prob won’t become clients. I’ve had this experience with the band as a musician. we did a few giveaways which always helped us get hundreds (or sometimes thousands) of sign-ups, but it leads to very few true fans and sales.
After affiliates, this was the big winner. Having a solid mailing list still is the king of online marketing. Unfortunately, this is a game that “enriches the rich” – Since we’re a new company the list is only in the thousands so while this generated a great return with little effort, the list wasn’t big enough to make a huge impact.
Which means that we need to focus more on growing our prospects list over the upcoming year.
8. Extending The Offer for Another 48 Hours
Well, this just started this morning so I’ll see how it goes 🙂
After waking up this morning I was showered by “We extended by 48 hours” emails, so in the spirit of trying things out, we have now extended out own deal by 48 hours. Haha, cause and effect.
All and all, Black Friday was awesome and it was a great learning experience.
To be honest, I still haven’t decided if we’ll do a campaign next year too, or think of something more creative for this time of year rather than join the noise and spam party.
All I know at this point is that the weekend generated more sales than the rest of the month, so maybe I will 😂❤
If you haven’t grabbed the deal yet
There’s still a few hours left, so if you wanna join the visual feedback revolution, today is your lucky day! https://wpfeedback.co/cyber-monday/
And I’d like to take this opportunity to thank you all for joining us over the past 6 months!!! 🤘🚀🤩